Looking for inspiration or ideas for your content marketing efforts? Look no further. We rounded up 100 awesome examples from companies of various sizes, locations and industries, and packaged them together in this 100 Content Marketing Examples guide. In this guide you’ll get cutting-edge content samples from a wide variety of print, video, online and event campaigns – and that’s just the beginning. You’ll also get checklists, tips and links to additional resources to help you turn these examples into action items for your upcoming content marketing plans. So sit back, put your feet up and enjoy! Have additional examples you’d like to contribute? Connect with us below and share your own personal favorites.

often by appealing to colleagues outside the organization rather than those within

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Museums may differ in the types of collections they hold, but they do not differ in their principal aim: education (Griffin and Abraham, 1999). How then do museums and their directors implement effective marketing practice, without compromising the needs of their educational mission. Indeed, a rational economic approach to museum marketing often dilutes the effectiveness of the educational mission. In this chapter, by taking a historical perspective, it can clearly be seen that both directors and marketing styles have evolved to meet the changing needs found within the museum sector. The style of the director impacts on the performance of the museum, given that there may be a gap between the desired performance and actual performance, due to the nature of museums as professional bureaucracies (Griffin and Abraham, 1999). In professional bureaucracies, individuals are influential in setting the agenda of the organization, often by appealing to colleagues outside the organization rather than those within.