Looking for inspiration or ideas for your content marketing efforts? Look no further. We rounded up 100 awesome examples from companies of various sizes, locations and industries, and packaged them together in this 100 Content Marketing Examples guide. In this guide you’ll get cutting-edge content samples from a wide variety of print, video, online and event campaigns – and that’s just the beginning. You’ll also get checklists, tips and links to additional resources to help you turn these examples into action items for your upcoming content marketing plans. So sit back, put your feet up and enjoy! Have additional examples you’d like to contribute? Connect with us below and share your own personal favorites.

contributes $19 billion to the Australian economy annually

8:38 AM    

The cultural industry, a growth industry in which museums play a central part, contributes $19 billion to the Australian economy annually, emphasizing also the economic contribution museums make. This is mirrored in the UK where museums contribute £3 billion to the economy (BBC, 2004). Museums closely follow popular music as the most frequently attended cultural activity, both in terms of number of people attending and number of visits (Australian Bureau of Statistics, 2005). The Australian Bureau of Statistics conducted a survey of attendance at selected cultural venues in March 1995. It revealed that a total of 3.1 million people (22.3% of the Australian population aged 15 years and over) had visited a museum in the period studied and museums were considered to be either very important or important by 71.5 per cent of the Australian community. This support was evident across all states and territories, irrespective of whether the reporting individuals were users of the facilities. US museums receive 600 million visits annually (AAM, 2006). In the UK, museums attract upwards of 100 million visits per year (BBC, 2004), this number is steadily increasing, being up from 59 million in 2000 (Wright et al., 2001). By marketing museums, their role can be improved, which is of national benefit in times of change and funding scarcity.