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Looking for inspiration or ideas for your content marketing efforts? Look no further. We rounded up 100 awesome examples from companies of various sizes, locations and industries, and packaged them together in this 100 Content Marketing Examples guide. In this guide you’ll get cutting-edge content samples from a wide variety of print, video, online and event campaigns – and that’s just the beginning. You’ll also get checklists, tips and links to additional resources to help you turn these examples into action items for your upcoming content marketing plans. So sit back, put your feet up and enjoy! Have additional examples you’d like to contribute? Connect with us below and share your own personal favorites.

Core Concepts of Marketing

6:57 PM    

Core Concepts of
Marketing
John Burnett
Copyright © 2008 by John Burnett
For any questions about this text, please email: drexel@uga.edu
The Global Text Project is funded by the Jacobs Foundation, Zurich, Switzerland.

BALANCEDCOVERAGE
Toemphasizehowvariousmarketii1gareasworktogether to createacohesivestrategy,I
defineandexplainthe variousmarketingareasandtheir comparative strengthsandweaknesses,aswellasstresshowto best"mix" marketingtoolsin astrategic,integrated plan.
Thebookbeginswithadiscussionofthe marketingplanningprocess,continueswitha discussionofthepreliminarytasks ofdevelopingthe plan,andconcludeswitbthetactics availableto the marketingplanner.Thiscompletecoverageensuresthat studentswilllearnhow
to plan,execute,andevaluateamarketingprogramthat is effectiveandefficientfromstart
to finish.
INTERNATIONALANDTECHNOLOGYCOVERAGE
IntroducingMarketingrecognizestheimpactoftheglobalcommunityonmarketingpractices. Internationalimplications arediscussedin Chapter6andarealsointegratedinto the
text through relevantexamples.
Technologyis alteringmanymarketingpractices. TheWorldWideWeb.databases,
tracking devices,andmarketsimulationsareonlyafew examples ofthe waystechnology
hasaffectedmarketingstrategies.Technologycoverageis woventhroughout the text, features, andend-of-chaptermaterialsofthis book.(Notethat becausetechnology is changing sorapidly, itis virtually impossibleforatext suchasthis to remainabsolutelycurrent.)


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